What Actually Drove Supreme's Conversion Gains With LeadTruffle
Speed created the opportunity. AI qualification is what converted it — a look at 1,399 clients, 1,545 leads, and a 6x win-rate gap at Supreme Garage Door.
By Alexia Bejarano
By Alexia Bejarano, Marketing Automation Specialist at Supreme Garage Door.
The Problem: Before and After
Before LeadTruffle, every incoming lead went through manual triage. On average, that meant a 2–3 day response time. That lag was impacting the Google Local Service rating and slowing down the intake of new leads. After-hours inquiries fared worse: coverage was inconsistent, dependent entirely on who happened to check the queue next.
The cost showed up directly in the numbers. Retention on incoming leads sat at roughly 40%, meaning more than half of everything coming in was lost before a real conversation ever started. The delay hit hardest on channels like Google LSA, which represent 73% of all lead volume — the single biggest constraint on growth.
After implementation in the second week of April, response time dropped from 2–3 days to immediate, and lead coverage went from inconsistent to effectively universal. That change alone reset the baseline for everything that followed.
The Fix
LeadTruffle closed the gap on three fronts at once. Speed to lead removed the manual bottleneck: AI-generated responses now reach every incoming lead the moment it arrives. The unified inbox was a huge boost of visibility across the major lead sources: Google LSA, Angi, Thumbtack, Meta, and more. But speed and visibility alone don’t explain the size of the result. The third piece — AI-driven lead qualification — turned out to be the most important one.
The Insights
Across 1,399 unique clients and 1,545 submitted leads in the span of 6 months, one pattern stood out above everything else: win rate tracks almost linearly with how far AI qualification progressed.
Win rate by AI qualification status, April 27 – September 4, 2026
Leads that completed AI qualification won 67.39% of the time. Leads where qualification was never started won only 11.86% of the time — a 6x gap. This isn’t a marginal effect; it’s the clearest single driver of outcome in the entire dataset.
The pattern holds up from a second angle, too. Won clients received an average of 13.60 follow-up emails, more than double the 6.01 emails that lost clients received. Qualification isn’t just triage. The process sustains the engagement long enough to close the sale.
Channel performance adds one more layer: Google LSA, the dominant source by volume (73.12% of all leads), converted at 36.21%. Angi, a smaller but highly efficient channel, converted at 50.00% — the best of any paid source. Thumbtack and Meta/Facebook lagged well behind, a useful signal for where future budgets should and shouldn’t go.
Taken together, the story isn’t that LeadTruffle made things faster. It’s that speed created the opportunity, and AI qualification is what actually converted it.
That opportunity is concentrated in one place. High-intent channels dominate both volume and win rate, which is exactly where speed and AI qualification have the most leverage:
| Channel | Clients | Share of Volume | Win Rate |
|---|---|---|---|
| Google LSA | 1,023 | 73.12% | 36.21% |
| Angi | 115 | 8.22% | 50.00% |
| Thumbtack | 113 | 8.08% | 19.82% |
| Meta / Facebook (combined) | ~112 | ~8% | 3.33%–22.45% |
Channel distribution and win rate, April 27 – September 4, 2026
Google LSA alone accounts for nearly three-quarters of all lead volume — and it’s a high-intent channel almost by definition, since those leads come from users actively searching for a local provider right now. That concentration is why speed to lead and AI qualification pay off as much as they do: most leads flowing into the system are already primed to convert quickly if the response is fast and the qualification is sharp. Angi’s 50.00% win rate on a much smaller volume shows what’s possible when that same intent is matched with equally fast handling. The lower performers (Thumbtack, Meta/Facebook) suggest where intent is lower and qualification has to work harder to close the gap.
The Team Perspective
The numbers tell one side of the story. The team interacting with these leads on a daily basis tells other stories. Nikki Lindop, who leads the Customer Support Representative team, has watched the shift from the inside since implementation.
On speed, the change matched what the data shows almost exactly:
“It definitely cut our response time down from days to immediate.”
On day-to-day usability, her take lines up with the operational story: the interface is intuitive, implementation itself is straightforward, and once the system is running smoothly, it scales quickly from there.
“It’s a great tool once things are running smoothly, and having Meta integration helps keep conversations centralized.”
The boost is undeniable. Once the implementation is settled, the centralization of conversation across channels allows the CSR team to keep high engagement with valuable leads while, behind the scenes, AI does the grunt work of qualification.
Conclusion
In my time as Marketing Automation Specialist at Supreme Garage Door, I’ve watched a lot of software come and go — tools that were helpful but rarely had any real technology behind them. LeadTruffle is the exception. It has become a cornerstone of how this business operates, not by adding another channel to manage, but by closing the gap that matters most: the distance between a high-intent lead and a small business’s ability to respond fast enough to win it.